Avoiding Common Domain Name Mistakes: What Not to Do
G'day, internet wanderers! Welcome to the wild, wild web where domain names are your trusty steeds. Just like a cowboy wouldn't ride a three-legged horse, you shouldn't saddle yourself with a dodgy domain name. In this blog, we'll gallop through the most common domain name mistakes and how to avoid them. So, grab your hat and let's ride!
Table of Contents
- Choosing a Complicated Domain Name
- Ignoring Your Target Audience
- Neglecting Keywords
- Falling for Trends
- Overlooking Legal Issues
- Skipping the Research
- Using Numbers and Hyphens
- Not Thinking About the Future
- Ignoring Domain Extensions
- Not Considering SEO
Choosing a Complicated Domain Name
First things first, don't get too fancy with your domain name. If it’s harder to spell than "Supercalifragilisticexpialidocious," then you’ve got a problem. Keep it simple, mate! A good example is "Google.com"—short, sweet, and easy to remember. On the flip side, imagine trying to tell someone your email if your domain was "TheBestOnlineShoppingExperienceEverInAustralia.com." Yikes!
As Mark Twain said, "The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning." So, choose wisely!
Ignoring Your Target Audience
Imagine opening a vegan restaurant and naming it "MeatLoversParadise.com." Yeah, not a good look. Your domain name should resonate with your target audience. If you’re running a local Aussie business, consider adding a bit of local flavour. For example, "SydneySips.com" for a Sydney-based beverage company.
Check out our blog on Brand Domain Protection to ensure your domain name aligns perfectly with your brand identity.
Neglecting Keywords
Keywords aren’t just for SEO geeks; they’re crucial for your domain name too. If you’re selling kangaroo onesies, "KangarooOnesies.com" is a much better choice than "AwesomeAnimalCostumes.com." Why? Because people searching for kangaroo onesies are more likely to find you!
Need more tips on leveraging keywords? Head over to our Domain Name Mastery blog.
Falling for Trends
Remember when everyone was adding "ly" to their domain names? Trendy domains like "Shoply" and "Foodly" were all the rage. But trends fade faster than a New Year's resolution. Stick to something timeless and classic. You don’t want to be the digital equivalent of parachute pants, do you?
Overlooking Legal Issues
Ah, the legal jungle. It’s tempting to name your site after a popular brand or celebrity, but don’t do it unless you fancy a lawsuit. For example, naming your fan site "HarryPotterBooks.com" could land you in hot water with J.K. Rowling’s legal team. Instead, opt for something original—and legal!
For more on how to protect your brand legally, check out our blog on Brand Domain Protection.
Skipping the Research
Before you settle on a domain name, do your homework. Check if the name is already taken or if it’s too similar to an existing site. You don’t want to be the 101st "BestCoffeeShop.com" out there. A little research can save you a lot of headaches down the road.
For a deeper dive into this topic, our Domain Name Mastery blog has got you covered.
Using Numbers and Hyphens
Numbers and hyphens in domain names are like pineapple on pizza—controversial and often a bad idea. They’re easy to forget and even easier to mistype. Imagine telling someone your website is "Best-4-You.com." They might end up at "BestForYou.com" instead. Stick to letters, folks!
Not Thinking About the Future
Today you might be selling handmade candles, but what about tomorrow? If you name your site "HandmadeCandles.com" and decide to expand into handmade soaps, you’re in a bit of a pickle. Choose a name that allows for growth. Something like "HandmadeTreasures.com" gives you room to diversify.
Ignoring Domain Extensions
Not all domain extensions are created equal. While ".com" is the king of the jungle, there are plenty of other options like ".net," ".org," and even ".io." Choose an extension that fits your brand and industry. For example, tech startups often go for ".io" while non-profits lean towards ".org."
Our Domain Extension Guide offers a comprehensive look at the pros and cons of various extensions.
Not Considering SEO
Last but not least, don’t ignore the SEO benefits of a good domain name. A well-chosen domain can give you a leg up in search engine rankings. For example, "MelbournePlumbers.com" is likely to rank higher for Melbourne plumbing services than "BestPlumbingSolutions.com."
For more SEO tips, our 2023 Domain Trends blog is a must-read.
Conclusion
There you have it, folks! Avoid these common domain name mistakes, and you'll be well on your way to digital success. Remember, your domain name is more than just an address; it's your brand’s first impression. Make it count!
And if you need more insights, don’t forget to check out our other blogs on domain names:
- Domain Name Mastery
- Premium Domain Value
- Profitable Domain Flipping
- 2023 Domain Trends
- Brand Domain Protection
- Domain Extension Guide
Happy domain hunting, and may your website always be just a click away!
